Midweight Creative

The role in brief…

Leading the conception and execution of bold, impactful and effective work for world-class brands, from innovative idea through to delivery.

What we need from you…

This role is for a conceptual thinker who excels in generating powerful ideas and bringing them to life across various platforms. You will lead creative projects from conception to execution, primarily focusing on advertising campaigns.

Conceptual thinking

Generate innovative, bold ideas that solve client challenges and stand out

Develop campaigns that are culturally relevant and resonate with target audiences

Creative leadership

Lead the creative process on a range of projects, from initial research and ideation to pitching and execution

Art direction & design

Maintain and enhance the aesthetic of our work through an eye for exceptional art direction and design

Guide visual identities for brand projects, ensuring consistency and alignment with brand values

Skills in typography, layout, artworking, and animation are a plus but not a requirement

Client collaboration

Present creative concepts and campaigns to clients and senior stakeholders confidently

Build and maintain strong relationships with clients from pitching through to project delivery

Commissioning & networking

Develop and nurture relationships with a global network of creative talent Commission a wide range of creatives for projects, spanning various disciplines

Project management

Help deliver projects on time and within budget, managing resources effectively

Collaborate with production and editorial teams to ensure seamless execution.

You’ll have…

You’ll have 3+ years’ creative experience and will have a proven track record of successful work, ideally created in an agency environment. You’ll probably have some of these attributes:

Creative expertise

You have a strong background in art direction or copywriting with a portfolio showcasing innovative and memorable campaigns

Experience working on big creative campaigns with a strong cultural focus or insight

Industry awareness

Culturally astute with a deep understanding of the creative industry and current trends

Regularly engaged with the creative community and passionate about shaping its future

Collaborative spirit

Thrive in team environments, valuing different perspectives and working collaboratively to achieve the best outcomes

Enjoy collaborating with creative, production, and editorial teams

Client experience

Proven experience working with clients from pitch to project delivery, ideally within an agency, publisher, or media group

Comfortable presenting to clients and handling feedback constructively

Ambitious & proactive

Bring energy, enthusiasm, and a can-do attitude to work every day

Eager to take ownership of projects and drive them to success

Hunger to create industry-leading work and have it recognised

What we can offer you…

35 days holiday (including bank holidays)

Profit share

Christmas agency-wide time off (without using your holiday)

Collective rewards

Anniversary gifts

£1,000 per year for learning and development

About us

Baked is a British creative agency, working globally. Building brands through effective, impactful creativity. Strategic creative partners to the world’s biggest brands. Our client partners stand out in crowded categories, overcome ad fatigue, navigate change and align their marketing to business growth.

Headquartered at The Bakery, overlooking Torquay Harbour, our clients include Under Armour, lululemon, Vans and Berghaus. Our mission is to produce the highest standard of work for brands who believe in the power of creativity.

We have five core values - positive attributes we all bring to life every day, on every task and in every interaction.

Fearless Most advertising is boring. It shoves products down people’s throats. We make effective work that entertains people—and to do that means we, and our client partners, need to be comfortable taking risks.

Collaborative The best work is always the result of close collaboration with our client partners. No egos here—only a healthy obsession with creating the best work possible.

Thought-provoking The opposite of a good idea is another good idea. It’s in our DNA to poke, tease, pull, push, ruffle and occasionally squeeze to uncover hidden paths that lead to influential, impactful creative work.

Aspirational Consumers deserve better ads, client partners deserve better agencies—and our industry needs to be better. We aspire to a position of creative leadership, and we aspire to elevate our client partners to be leaders in their categories.

Excellence If we don’t hold ourselves to the highest standards, who else will? We’ve committed that every piece of work we create will be exceptional. Not from our subjective creative opinions, but from the influence it has on our client partner business results.