Live Action, Motion Graphics, 3D Animation, Visual Effects, Retail
Known for its high-mileage durability and exceptional value, the GT series is worn by runners all over the world.
Global sportswear brand ASICS wanted to communicate the superior guidance, comfort and freedom runners could experience in the GT-Xpress through one of their key retail partners. Our 3D & motion graphics team rose to the challenge.
Our 3D team produced a model of the product from a scan. Then, keeping the product front-and-centre at all times, they focussed on the core elements - the outsole, cushioning system and midsole - to communicate the structural integrity, comfortable ride and breathability offered by the ASICS GT-Xpress.