Five — Rio Ferdinand
A UK fashion label, founded by Rio Ferdinand, inspired by a true love for sportswear, fitness and contemporary football culture.

Five — Rio Ferdinand
A UK fashion label, founded by Rio Ferdinand, inspired by a true love for sportswear, fitness and contemporary football culture.

Five — Rio Ferdinand
A UK fashion label, founded by Rio Ferdinand, inspired by a true love for sportswear, fitness and contemporary football culture.

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With the creative strategy for the campaign already defined by the FIVE team, our live action team produced a campaign that answered the brief to capture a gritty, urban London football vibe.

Services
Live Action
Production
Advertising

Services
Concept
3D Product Scan
3D Animation
Design
Retail

Our Approach
As the client wanted a street football vibe, we made the production feel like the audience was a part of the action. To achieve this, we used a handheld setup which enabled us to capture the correct look and feel whilst working around shooting in multiple locations in one day.

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Credits

Photography — Nicholas JR White
Briefing Agency — DINK
Brand — FIVE
Retailer — Sports Direct

Contact Us           Privacy Policy           Cookie Policy           Modern Slavery Statement

Baked Creative Limited is a company registered in England, company number 12099792.

Contact Us           
Privacy Policy           
Cookie Policy         
Modern Slavery Statement

Baked Creative Limited is a company registered in England, company number 12099792.