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Haglöfs - L.I.M.
May 5, 2021
Live Action, 3D Animation
The L.I.M series is the flagship of Haglöfs. We created a call to action for all "The Outsiders by Nature" who want to explore further than before. This is their cry for Less.

Project Summary

For the past 20 years, Haglöfs’ L.I.M Series has been the vanguard of innovative light weight trekking gear. As low weight as possible, without ever compromising with performance or durability. Even though the basic concept seems simple enough, the journey is endless. There is always a smarter design, a better fabric or an improved function to be tried out.

Our Approach

We used a mixed media approach to show the evolution of L.I.M and the Outsiders who made it possible. Using found footage, handmade materials and user-generated content, we created a textured narrative to inspire people to join the community. L.I.M goes beyond a product. It is a state of mind. L.I.M is about a community. A community that keeps innovating to reach new heights.

More Projects

The North Face - Retro Himalayan Parka

Baked Stories - Luca Beradino

The North Face - Advanced Mountain Kit

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