Timberland - This is Our Outdoors* Under Armour - Armour Up* Berghaus - Freeflow* GO Sport International - Go Further* lululemon - Travel* Berghaus - Have A Field Day * Under Armour - Shadow Elite 2* O'Neill - Chill Seekers * GO Sport x adidas - Go Further* Berghaus - Nature Is Our Neighbourhood * adidas - Play Until They Can't Look Away* Coors Banquet - 150th Anniversary* Berghaus - Technical Lifestyle Spring 23* Haglöfs - L.I.M. Z|T* Under Armour - Own The Grind* O'Neill - First Name In The Water* Haglöfs - H DOWN* Timberland - Adventure Ready* Timberland - Chase The Light* GO Sport - Go Further: Running* Timberland - All For Nature, Nature For All* The North Face - Advanced Mountain Kit* ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* Haglöfs - L.I.M.* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* USC - SNKR Edit* ASICS - GT-Xpress* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* 5 Rings Coffee - In A Spin* New Balance - Fresh Foam* Haglöfs - Duality - Part 1* Under Armour - Anything But Chill* Five - Rio Ferdinand* Twelfthman - Kye Forte* Dolce and Gabbana - Sorrento*
Haglöfs - L.I.M.
May 5, 2021
Live Action, 3D Animation
The L.I.M series is the flagship of Haglöfs. We created a call to action for all "The Outsiders by Nature" who want to explore further than before. This is their cry for Less.

Project Summary

For the past 20 years, Haglöfs’ L.I.M Series has been the vanguard of innovative light weight trekking gear. As low weight as possible, without ever compromising with performance or durability. Even though the basic concept seems simple enough, the journey is endless. There is always a smarter design, a better fabric or an improved function to be tried out.

Our Approach

We used a mixed media approach to show the evolution of L.I.M and the Outsiders who made it possible. Using found footage, handmade materials and user-generated content, we created a textured narrative to inspire people to join the community. L.I.M goes beyond a product. It is a state of mind. L.I.M is about a community. A community that keeps innovating to reach new heights. consumer.

More Projects

Dolce and Gabbana - Sorrento

Haglöfs - L.I.M. Z|T

The North Face - VECTIV™

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