We're a creative lab for global brands (or those who want to be).

    brands we bake with:

  • Under Armour
  • ASICS
  • Timberland
  • Haglöfs
  • The North Face

    services:

  • Strategy
  • Creative
  • Production
  • Contact:
  • hello@bakedcreative.co

Featured Projects

Apr 20, 2023
Berghaus - Technical Lifestyle Spring 23
Berghaus had a bold challenge for us: take their spring 23 lifestyle collection into the urban terrain while staying true to their brand DNA of adventure and the outdoors.
Mar 20, 2023
Haglöfs - L.I.M. Z|T
L.I.M Z|T is an outdoor gear revolution that demanded our bold, innovative mixed media approach.
Mar 3, 2023
Under Armour - Own The Grind
Under Armour challenged us to design a multi-channel campaign to support their latest training range.
Feb 22, 2023
O'Neill - First Name In The Water
Delivering a global campaign for O’Neill that celebrates their ground-breaking innovations, whilst capturing the freedom and energy of surfing.
Oct 11, 2022
Haglöfs - H DOWN
A technical focused film for H DOWN, including the Platinum and Gold levels, plus two supporting films featuring products.
Berghaus - Technical Lifestyle Spring 23* Haglöfs - L.I.M. Z|T* Under Armour - Own The Grind* O'Neill - First Name In The Water* Haglöfs - H DOWN* Timberland - Adventure Ready* Timberland - Chase The Light* GO Sport - Go Further: Running* Timberland - All For Nature, Nature For All* The North Face - Advanced Mountain Kit* ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* Haglöfs - L.I.M.* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* USC - SNKR Edit* ASICS - GT-Xpress* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* 5 Rings Coffee - In A Spin* New Balance - Fresh Foam* Haglöfs - Duality - Part 1* Under Armour - Anything But Chill* Five - Rio Ferdinand* Twelfthman - Kye Forte* Dolce and Gabbana - Sorrento*

We create culture.

We’re a creative lab for global brands (or those who want to be).

Find out more about us,
and let’s get to work 👉

Berghaus - Technical Lifestyle Spring 23
Haglöfs - L.I.M. Z|T
Under Armour - Own The Grind
O'Neill - First Name In The Water
Haglöfs - H DOWN
Timberland - Adventure Ready
Timberland - Chase The Light
GO Sport - Go Further: Running
Timberland - All For Nature, Nature For All
The North Face - Advanced Mountain Kit