A global creative agency using human truths to build brands people actually believe in.

    brands we bake with:

  • adidas
  • lululemon
  • Timberland
  • Under Armour
  • The North Face

    services:

  • Brand Strategy & Positioning
  • Campaign Development
  • Content Production
  • Contact:
  • hello@bakedcreative.co

Featured Projects

Apr 27, 2025
GO Sport - We're All In
Creating a transformative brand position and platform for GO Sport, redefining their role from transactional retailer to community catalyst. Because sport is a universal language.
Apr 3, 2025
Jameson - Must Be A Jameson
In a drinks market off its head with the mundane, we set out to make Jameson the exception through engaging social content to support their TVC work.
Feb 10, 2025
Red Equipment - Life’s Better By The Water
Red Equipment came to us with a clear ambition: to become the market leader in the changing robes category. As a leading innovator in outdoor and water adventure gear, the brand had the heritage, authenticity, and deep connection with water and outdoor enthusiasts to make this vision a reality.
Jan 23, 2025
Under Armour - Shadow Elite 3
Under Armour’s Shadow Elite 3 marks a defining moment in the brand’s return to the football boot game. Following the success of Shadow Elite 2
Sep 10, 2024
Under Armour - Say Less
Showcasing Anthony Joshua’s mental resilience through the power of virtual production. With a focus on AJ’s ethos of "Say Less," the campaign highlighted the strength of action over words, delivering a visually dynamic narrative that emphasised the mental game behind physical training.
GO Sport - We're All In* Jameson - Must Be A Jameson* Red Equipment - Life’s Better By The Water * Under Armour - Shadow Elite 3* Under Armour - Say Less* lululemon - Dedicate Yourself* Berghaus - Trail Classics* Timberland - This is Our Outdoors* Under Armour - Armour Up* Berghaus - Freeflow* GO Sport International - Go Further* lululemon - Travel* Berghaus - Have A Field Day * Under Armour - Shadow Elite 2* O'Neill - Chill Seekers * GO Sport x adidas - Go Further* Berghaus - Nature Is Our Neighbourhood * adidas - Play Until They Can't Look Away* Coors Banquet - 150th Anniversary* Berghaus - Technical Lifestyle Spring 23* Haglöfs - L.I.M. Z|T* Under Armour - Own The Grind* O'Neill - First Name In The Water* Haglöfs - H DOWN* Timberland - Adventure Ready* Timberland - Chase The Light* GO Sport - Go Further: Running* Timberland - All For Nature, Nature For All* The North Face - Advanced Mountain Kit* ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* Haglöfs - Duality - Part 1*