A British creative agency, working globally. Building brands through effective, impactful creativity.

    brands we bake with:

  • adidas
  • lululemon
  • Timberland
  • Under Armour
  • The North Face

    services:

  • Creative Strategy
  • Advertising Campaign Development
  • Content Production
  • Contact:
  • hello@bakedcreative.co

Featured Projects

Sep 10, 2024
Under Armour - Say Less
Showcasing Anthony Joshua’s mental resilience through the power of virtual production. With a focus on AJ’s ethos of "Say Less," the campaign highlighted the strength of action over words, delivering a visually dynamic narrative that emphasised the mental game behind physical training.
Aug 28, 2024
lululemon - Dedicate Yourself
Showcasing the versatility of lululemon's tennis collection, highlighting how it supports Leylah Fernandez's dedication both on and off the court. Through a blend of dynamic on-court action and relaxed off-court moments, the campaign emphasises performance, style, and the seamless transition between the two.
Jul 30, 2024
Berghaus - Trail Classics
Berghaus, the renowned outdoor brand, approached us with a challenge: to celebrate the best of Berghaus’ classic walking gear while highlighting the innovation and newness of their SS24 collection.
May 14, 2024
Timberland - This is Our Outdoors
Timberland asked us to devise a comprehensive creative strategy, messaging and visual direction to build awareness and drive sales of their spring summer THIS IS OUR OUTDOORS range.
Mar 27, 2024
Under Armour - Armour Up
Under Armour wanted to extend their global “Protect This House” campaign through their UK retail partner Sports Direct on social media, eCommerce and in-store activation. The primary objective was to grow product sales and consideration in the 16–25-year-old football consumer.
Under Armour - Say Less* lululemon - Dedicate Yourself* Berghaus - Trail Classics* Timberland - This is Our Outdoors* Under Armour - Armour Up* Berghaus - Freeflow* GO Sport International - Go Further* lululemon - Travel* Berghaus - Have A Field Day * Under Armour - Shadow Elite 2* O'Neill - Chill Seekers * GO Sport x adidas - Go Further* Berghaus - Nature Is Our Neighbourhood * adidas - Play Until They Can't Look Away* Coors Banquet - 150th Anniversary* Berghaus - Technical Lifestyle Spring 23* Haglöfs - L.I.M. Z|T* Under Armour - Own The Grind* O'Neill - First Name In The Water* Haglöfs - H DOWN* Timberland - Adventure Ready* Timberland - Chase The Light* GO Sport - Go Further: Running* Timberland - All For Nature, Nature For All* The North Face - Advanced Mountain Kit* ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* Haglöfs - Duality - Part 1*
The Death of 'Best Practice': Following the Herd Is Killing Creativity
Be careful that evolution doesn't lead to extinction
Don't f**k things up at the final hurdle
Neuroscience Branding: Making Creative That's Effective
Partnership marketing is boring
Kellogg’s – where the f**k is my free gift?
Where Did the Swagger Go?
Creative Activations Using AI That Aren’t Totally S**t
You Can't Sugar Coat Great Stories
Nobody puts culture in the corner