Global brands come to us for our influential, effective creative work 😎
Baked is a British creative agency, working globally. Building brands through effective, impactful creativity.
Strategic creative partners to the world’s biggest brands. Our client partners stand out in crowded categories, overcome ad fatigue, navigate change and align their marketing to business growth.
We keep the gap between insight and action (actually making the creative) as small as possible—because that’s what makes the most influential and effective work.
To create great work we combine AI and technology in strategy, planning, insights and testing with human creativity and gut instinct to come up with incredible ideas.
We lean on this blend of technology and creative minds to make the best ads we possibly can.
Creative Strategy
Brand platforming. Strategic creative development. Insights & research. Media planning & buying. Brand identity.
Advertising Campaign Development
Big ideas. Messaging. Design.
Content Production
Production. Live action video. Photography. 3D animation. Post-production.
FEARLESS
Most advertising is boring. It shoves products down people’s throats. We make effective work that entertains people—and to do that means we, and our client partners, need to be comfortable taking risks.
Collaborative
The best work is always the result of close collaboration with our client partners. No egos here—only a healthy obsession with creating the best work possible.
Thought-provoking
The opposite of a good idea is another good idea. It’s in our DNA to poke, tease, pull, push, ruffle and occasionally squeeze to uncover hidden paths that lead to influential, impactful creative work.
ASPIRATIONAL
Consumers deserve better ads, client partners deserve better agencies—and our industry needs to be better. We aspire to a position of creative leadership, and we aspire to elevate our client partners to be leaders in their categories.
Excellence
If we don’t hold ourselves to the highest standards, who else will? We’ve committed that every piece of work we create will be exceptional. Not from our subjective creative opinions, but from the influence it has on our client partner business results.