Berghaus - Nature Is Our Neighbourhood * adidas - Play Until They Can't Look Away* Coors Banquet - 150th Anniversary* Berghaus - Technical Lifestyle Spring 23* Haglöfs - L.I.M. Z|T* Under Armour - Own The Grind* O'Neill - First Name In The Water* Haglöfs - H DOWN* Timberland - Adventure Ready* Timberland - Chase The Light* GO Sport - Go Further: Running* Timberland - All For Nature, Nature For All* The North Face - Advanced Mountain Kit* ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* Haglöfs - L.I.M.* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* USC - SNKR Edit* ASICS - GT-Xpress* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* 5 Rings Coffee - In A Spin* New Balance - Fresh Foam* Haglöfs - Duality - Part 1* Under Armour - Anything But Chill* Five - Rio Ferdinand* Twelfthman - Kye Forte* Dolce and Gabbana - Sorrento*
Haglöfs - Duality - Part 2
May 1, 2021
Creative Strategy, 3D Product Scan, 3D Animation, Design, Video Production, Out Of Home
Innovative construction, exchangeable midsoles, versatility, robust outdoor performance. Duality is the next generation of outdoor footwear.
Haglöfs wanted to explain the unique functionality of their Duality shoe to both retail partners and consumers. We partnered with the brand to create two videos and multiple print, retail & digital assets from a 3D scan of the shoes.
We created high quality 3D scans of the shoes and midsoles. We referenced aspects of nature to highlight the difference between the midsoles - using moss for the softer midsole and rocks for the harder midsole. A focus on modular design allowed us to create multiple assets for print, retail and digital use. These assets highlighted the two different ways to wear the shoe, tying in to the ‘Walk Both Ways’ tagline.

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