The water-resistant treatment of Haglöfs H DOWN adds durable water repellency to down filaments while maintaining the original structure of the down. It is water-based and free from PFCs (fluorocarbons) and other environmentally persistent chemicals, proving that the best available technology can also be the most environmentally friendly.
We were tasked with creating a technically focused film for H DOWN, including the Platinum and Gold levels, plus two supporting films featuring Nordic Expedition Down Hood and Micro Down Hood jackets.
We visually expressed the three key elements of H DOWN. Showcasing the individual technologies through our own visual language in a fun, engaging manner whilst explaining how these elements make up the H DOWN product. We focused on each technical element, then fused them together to create a modular hero asset.