Haglöfs challenged us to bring their pinnacle L.I.M. Z|T capsule to life, taking a deep dive into the complexity and benefits of their incredible product range.
As a brand, Haglöfs is committed to pushing the boundaries of innovation to create gear that can withstand the toughest environments.
Designed with human endurance in mind, the L.I.M Z|T collection offers a range of advantages that are unparalleled in the industry.
At the forefront of our efforts, we were determined to create a truly captivating and immersive experience for our audience. We recognized the importance of combining our green screen studio capabilities with the expertise of Paul Cosgrove, Haglöfs global product designer, and Annsofie Jackobson, Head of Design to narrate the story.
Together, we set out to showcase the intricate technical innovation of the L.I.M Z|T collection in a way that would elevate the viewer’s understanding and appreciation of its complexity. Our vision was brought to life through the seamless fusion of 3D animation, which served as the unifying thread throughout the piece.
By strategically leveraging this technology, we were able to highlight the natural flow of weather and environments, while simultaneously highlighting how each layer of the Zennith collection compliments each other.