Under Armour - Say Less* lululemon - Dedicate Yourself* Berghaus - Trail Classics* Timberland - This is Our Outdoors* Under Armour - Armour Up* Berghaus - Freeflow* GO Sport International - Go Further* lululemon - Travel* Berghaus - Have A Field Day * Under Armour - Shadow Elite 2* O'Neill - Chill Seekers * GO Sport x adidas - Go Further* Berghaus - Nature Is Our Neighbourhood * adidas - Play Until They Can't Look Away* Coors Banquet - 150th Anniversary* Berghaus - Technical Lifestyle Spring 23* Haglöfs - L.I.M. Z|T* Under Armour - Own The Grind* O'Neill - First Name In The Water* Haglöfs - H DOWN* Timberland - Adventure Ready* Timberland - Chase The Light* GO Sport - Go Further: Running* Timberland - All For Nature, Nature For All* The North Face - Advanced Mountain Kit* ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* Haglöfs - Duality - Part 1*
Haglöfs - L.I.M. Z|T
Mar 20, 2023
Live Action, 3D Animation, Art Direction
Haglöfs challenged us to bring their pinnacle L.I.M. Z|T capsule to life, taking a deep dive into the complexity and benefits of their incredible product range.

Challenge 

Haglöfs challenged us to bring their pinnacle L.I.M. Z|T capsule to life, taking a deep dive into the complexity and benefits of their incredible product range. 

As a brand, Haglöfs is committed to pushing the boundaries of innovation to create gear that can withstand the toughest environments. 

Designed with human endurance in mind, the L.I.M Z|T collection offers a range of advantages that are unparalleled in the industry.

Our Approach

At the forefront of our efforts, we were determined to create a truly captivating and immersive experience for our audience. We recognized the importance of combining our green screen studio capabilities with the expertise of Paul Cosgrove, Haglöfs global product designer, and Annsofie Jackobson, Head of Design to narrate the story.  

Together, we set out to showcase the intricate technical innovation of the L.I.M Z|T collection in a way that would elevate the viewer’s understanding and appreciation of its complexity. Our vision was brought to life through the seamless fusion of 3D animation, which served as the unifying thread throughout the piece. 

By strategically leveraging this technology, we were able to highlight the natural flow of weather and environments, while simultaneously highlighting how each layer of the Zennith collection compliments each other.

More Projects

Berghaus - Nature Is Our Neighbourhood

Under Armour - Say Less

Under Armour - Armour Up

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