A global creative agency using human truths to build brands people actually believe in.

    brands we bake with:

  • adidas
  • lululemon
  • Timberland
  • Under Armour
  • The North Face

    services:

  • Brand Strategy & Positioning
  • Campaign Development
  • Content Production
  • Contact:
  • hello@bakedcreative.co

Featured Projects

Apr 27, 2025
GO Sport - We're All In
Creating a transformative brand position and platform for GO Sport, redefining their role from transactional retailer to community catalyst. Because sport is a universal language.
Apr 3, 2025
Jameson - Must Be A Jameson
In a drinks market off its head with the mundane, we set out to make Jameson the exception through engaging social content to support their TVC work.
Feb 10, 2025
Red Equipment - Life’s Better By The Water
Red Equipment came to us with a clear ambition: to become the market leader in the changing robes category. As a leading innovator in outdoor and water adventure gear, the brand had the heritage, authenticity, and deep connection with water and outdoor enthusiasts to make this vision a reality.
Jan 23, 2025
Under Armour - Shadow Elite 3
Under Armour’s Shadow Elite 3 marks a defining moment in the brand’s return to the football boot game. Following the success of Shadow Elite 2
Sep 10, 2024
Under Armour - Say Less
Showcasing Anthony Joshua’s mental resilience through the power of virtual production. With a focus on AJ’s ethos of "Say Less," the campaign highlighted the strength of action over words, delivering a visually dynamic narrative that emphasised the mental game behind physical training.
GO Sport - We're All In* Jameson - Must Be A Jameson* Red Equipment - Life’s Better By The Water * Under Armour - Shadow Elite 3* Under Armour - Say Less* lululemon - Dedicate Yourself* Berghaus - Trail Classics* Timberland - This is Our Outdoors* Under Armour - Armour Up* Berghaus - Freeflow* GO Sport International - Go Further* lululemon - Travel* Berghaus - Have A Field Day * Under Armour - Shadow Elite 2* O'Neill - Chill Seekers * GO Sport x adidas - Go Further* Berghaus - Nature Is Our Neighbourhood * adidas - Play Until They Can't Look Away* Coors Banquet - 150th Anniversary* Berghaus - Technical Lifestyle Spring 23* Haglöfs - L.I.M. Z|T* Under Armour - Own The Grind* O'Neill - First Name In The Water* Haglöfs - H DOWN* Timberland - Adventure Ready* Timberland - Chase The Light* GO Sport - Go Further: Running* Timberland - All For Nature, Nature For All* The North Face - Advanced Mountain Kit* ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* Haglöfs - Duality - Part 1*

75% of advertising is wallpaper. Shall we do something about it?

Baked is a global creative agency using human truths to build brands people actually believe in.

People are desperate for brands that feel real

Human truths can help any brand grow. If you’re ready to unearth them, you’re in the right place.

Building a brand people care about doesn’t start with trends, personas, demographics, or any other marketing buzzword. It starts with how people feel, and what drives them.

The best businesses turn human truths into brand positioning and advertising that build salience and sales.

These brands leverage emotional insights to make platform-native creative to meet people where they are, how they consume, and when they care - and we help them do it.

WHAT WE DO

Brand Strategy & Positioning
Brand positioning. Creative strategy. Cohort & emotional need-state development. Insight & research. Brand identity & expression.

Campaign Development
Concept development. Integrated campaigns. Messaging & storytelling. Visual direction & design. Platform-native ideas.

Content Production
Live action. Photography. 3D animation. VFX & MGFX. Generative AI. Editing & post-production.

SAY HELLO

EMAIL
hello@bakedcreative.co

CALL, WHATSAPP OR SMS
+447822011283

OR BOOK A CALL RIGHT NOW
Get a call in the calendar - click the link in the menu

MEDIA/PRESS/PR?
Email Jamie Carruthers at jamie.carruthers@bakedcreative.co

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