Haglöfs - H DOWN* Timberland - Adventure Ready* Timberland - Chase The Light* GO Sport - Go Further: Running* Timberland - All For Nature, Nature For All* The North Face - Advanced Mountain Kit* ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* Haglöfs - L.I.M.* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* USC - SNKR Edit* ASICS - GT-Xpress* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* 5 Rings Coffee - In A Spin* New Balance - Fresh Foam* Haglöfs - Duality - Part 1* Under Armour - Anything But Chill* Five - Rio Ferdinand* Twelfthman - Kye Forte* Dolce and Gabbana - Sorrento*

A CREATIVE LAB FOR GLOBAL BRANDS (OR THOSE WHO WANT TO BE).

We create culture. Baked is a creative lab at the intersection of brand, experience and technology. Let's get to work.

WHAT WE DO

Strategy
We come up with impactful creative ideas grounded in culture, consumer insights and our client’s goals.

Creative
3D motion, design, film and storytelling. We direct, shoot, design and animate. Our work appears on TV, social media, out-of-home and in retail.

Production
We handle everything from strategy and production to final delivery.

OUR DNA

CHALLENGE EVERYTHING
Your briefs, your purpose, your perspectives. They will all be challenged. You will be presented with ideas bigger than your imagination.

RADICALLY COLLABORATIVE
We bring our best talent to your brief, no matter what the creative challenge. We reject silos and the traditional approach to creativity.

FEARLESS EXECUTION
To invent new possibilities, change society and create culture our execution must be even bolder than the big idea.

EMBRACE DIFFERENCES
Work that truly creates culture can only be made by a team of people who operate in a modern and inclusive culture themselves.

How can we help?

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