WE CREATE CULTURE FOR GLOBAL BRANDS (OR THOSE WHO WANT TO BE).
Baked is a creative lab at the intersection of brand, experience and technology. We bring the best global, diverse creative talent together to tackle any business challenge.
Coming up with impactful creative ideas grounded in culture, consumer insights and your goals.
3D motion, design, film and storytelling. Our clients appear on TV, social media, OOH, in retail and beyond.
Handling everything from strategy to production, through to the final asset delivery and media buys.
Insights & Research
Gathering and analysing data, trends and consumer behavior to help guide decisions and shape strategies.
Brand Positioning & identity
Carving out a place in the market for your brand by defining its unique selling points, personality and look.
Creating a consistent and captivating brand story, complete with key messages and compelling narratives.
Planning, developing and executing a series of marketing efforts aimed at achieving specific goals.
Teaming up with creators to tap into their creativity, credibility and reach.
Selecting, planning and buying ad space across print, digital, outdoor or broadcast to reach your consumer and drive results.
Developing and launching new or improved products that bring value to people.
Harnessing the power of digital to create captivating, interactive experiences that connect your brand with your consumer.
Experiences & Events
Bring your brand to life through events like product launches or experiential marketing activations.
Gaming & Virtual Worlds
Leverage gaming and virtual environments to reach and connect with consumers in unique ways.
PR & Earned Media
Develop brand reputation and generate buzz through media relations and thought leadership.
Make the most of your brand’s intellectual assets, or build a unique approach to IP from scratch.
WE SPARK CONVERSATION
We love provoking discussion and inspiring new thinking. We’ll challenge the status quo and present you with ideas bigger than your imagination.
We bring our best talent to your brief, no matter what the creative challenge. We reject silos and the traditional approach to creativity.
To invent new possibilities, change society and create culture our execution must be even bolder than the big idea.
Work that truly creates culture can only be made by a team of people who operate in a modern and inclusive culture themselves.