About Us | Baked | Creative Lab | Independent Creative Agency

A CREATIVE LAB FOR GLOBAL BRANDS (OR THOSE WHO WANT TO BE).

We create culture. Baked is a creative lab at the intersection of brand, experience and technology. Let's get to work.

THIS IS WHY WE EXIST

Consumer behaviour changes fast.
And you need to innovate at the scale and speed they demand.
But the traditional agency model isn’t keeping up.

Creativity can transform behaviours.
It can glorify the good, and captivate attention.
Creativity can change the world.

But the ad world needs a radically different approach.
A departure from the status quo.
A once-in-a-generation, revolutionary shift in how it operates.

You don’t need a siloed “creative studio”, “media agency” or “strategic consultancy”,
(or any of the thousands of other labels the industry is so fond of).

You need global, diverse creative talent across every aspect of your brand.
Embracing their differences,
bringing unique perspectives together to drive growth.

We think long-term to fuel your brand.
We connect with emotion,
and build performance on top.

The big idea is more important than ever.
To invent new possibilities.
To build brands.
To change society.

Every brand is now a media company.
Why shouldn’t a brand create a movie?
A TV series?
A character?

For too long, brands & agencies have been trying to “tap into culture”.
F**k that.
We create culture.

THIS IS WHAT WE DO

Strategy
We come up with impactful creative ideas grounded in culture, consumer insights and our client’s goals.

Creative
3D motion, design, film and storytelling. We direct, shoot, design and animate. Our work appears on TV, social media, out-of-home and in retail.

Production
We handle everything from strategy to production, through to the final asset delivery.

OUR DNA

WE SPARK CONVERSATION
We love provoking discussion and inspiring new thinking. We’ll challenge the status quo and present you with ideas bigger than your imagination.

RADICALLY COLLABORATIVE
We bring our best talent to your brief, no matter what the creative challenge. We reject silos and the traditional approach to creativity.

FEARLESS EXECUTION
To invent new possibilities, change society and create culture our execution must be even bolder than the big idea.

EMBRACE DIFFERENCES
Work that truly creates culture can only be made by a team of people who operate in a modern and inclusive culture themselves.

brands we bake with:

services:

Featured Projects

How can we help?