Berghaus - Have A Field Day * Under Armour - Shadow Elite 2* O'Neill - Chill Seekers * GO Sport x adidas - Go Further* Berghaus - Nature Is Our Neighbourhood * adidas - Play Until They Can't Look Away* Coors Banquet - 150th Anniversary* Berghaus - Technical Lifestyle Spring 23* Haglöfs - L.I.M. Z|T* Under Armour - Own The Grind* O'Neill - First Name In The Water* Haglöfs - H DOWN* Timberland - Adventure Ready* Timberland - Chase The Light* GO Sport - Go Further: Running* Timberland - All For Nature, Nature For All* The North Face - Advanced Mountain Kit* ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* Haglöfs - L.I.M.* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* USC - SNKR Edit* ASICS - GT-Xpress* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* 5 Rings Coffee - In A Spin* New Balance - Fresh Foam* Haglöfs - Duality - Part 1* Under Armour - Anything But Chill* Five - Rio Ferdinand* Twelfthman - Kye Forte* Dolce and Gabbana - Sorrento*

Hi, we're baked 👋

The antidote to a marketing industry that tiptoes around the idea of selling. We bring back the bold spirit of advertising and use creativity to sell products.

WHY WE'RE HERE

We’re redefining how brands sell products.
Using creativity and design that grabs attention - and storytelling that captivates imaginations.

Instead of making ads, we create moments in culture that drive sales for brands like yours.

Using technology, data - and good old-fashioned gut instinct - to reach consumers.
Because the heart of advertising was, is and always will be about selling.

And that’s why Baked exists. To make creative that works hard in the real world - not just in awards season.

FIVE WAYS WE USE CREATIVITY TO SELL OUT PRODUCTS 👀

THE FEATURES - Shout about features that make the product unique - making it a must-have. The product’s key benefit is the hero, and gives people a reason to buy.

THE RATIONAL - Logical reasons why the product beats the rest. Clear, hard-hitting facts. A message so clear and so persuasive, people understand the benefit of choosing it over anything else.

THE EMOTION - Connecting the product to people’s emotions. Universal emotions drive purchase behaviour. We create bonds between people and products beyond the rational, through feeling and experience.

THE TERRITORY - Stake a claim on a cultural or conceptual territory for your brand. Whether it’s adventure, reliability or innovation, we carve out a space that’s uniquely yours.

THE ROLE - Define the role the product plays in people’s lives, positioning the product as their sidekick. We clarify the product’s role, making it indispensable to them.

WHAT WE DO

Creative
Strategy. Insights & research. Product positioning & identity. Campaigns. Messaging. 3D Product Animation. Live Action. Photography. Production.

Media
Planning. Buying. Influencers & talent.

Intellectual Property
Product innovation. Digital platforms.

HOW WE DO THINGS

WE'RE BOLD
We unashamedly focus on driving sales through making the best creative. We create to sell. It’s as simple as that.

WE'RE CREATIVE
Creativity comes in many forms. We use the best of it to make work that works.

WE'RE EFFECTIVE
We measure success by one metric – sales. If it doesn’t sell, it doesn’t count.

WE'RE BUILDING ON LEGACY
We respect the time-tested techniques of advertising and adapt them to today’s world.

How can we help?

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