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WE CREATE CULTURE FOR GLOBAL BRANDS (OR THOSE WHO WANT TO BE).

Baked is a creative lab at the intersection of brand, experience and technology. We bring the best global, diverse creative talent together to tackle any business challenge.

THIS IS WHY WE EXIST
Consumer behaviour changes fast.
And you need to innovate at the scale and speed they demand.
But the traditional agency model isn’t keeping up.

Creativity can transform behaviours.
It can glorify the good, and captivate attention.
Creativity can change the world.

But the ad world needs a radically different approach.
A departure from the status quo.
A once-in-a-generation, revolutionary shift in how it operates.

You don’t need a siloed “creative studio”, “media agency” or “strategic consultancy”,
(or any of the thousands of other labels the industry is so fond of).

You need global, diverse creative talent across every aspect of your brand.
Embracing their differences,
bringing unique perspectives together to drive growth.

The big idea is more important than ever.
To invent new possibilities.
To build brands.
To change society.

Every brand is now a media company.
Why shouldn’t a brand create a movie?
A TV series?
A character?

For too long, brands & agencies have been trying to “tap into culture”.
F**k that.
We create culture.
THIS IS WHAT WE DO

Strategy
Coming up with impactful creative ideas grounded in culture, consumer insights and your goals.

Creative
3D motion, design, film and storytelling. Our clients appear on TV, social media, OOH, in retail and beyond.

Production
Handling everything from strategy to production, through to the final asset delivery and media buys.

Insights & Research
Gathering and analysing data, trends and consumer behavior to help guide decisions and shape strategies.

Brand Positioning & identity
Carving out a place in the market for your brand by defining its unique selling points, personality and look.

Messaging
Creating a consistent and captivating brand story, complete with key messages and compelling narratives.

Campaigns
Planning, developing and executing a series of marketing efforts aimed at achieving specific goals.

Influencer Marketing
Teaming up with creators to tap into their creativity, credibility and reach.

Media
Selecting, planning and buying ad space across print, digital, outdoor or broadcast to reach your consumer and drive results.

Product Innovation
Developing and launching new or improved products that bring value to people.

Digital Platforms
Harnessing the power of digital to create captivating, interactive experiences that connect your brand with your consumer.

Experiences & Events
Bring your brand to life through events like product launches or experiential marketing activations.

Gaming & Virtual Worlds
Leverage gaming and virtual environments to reach and connect with consumers in unique ways.

PR & Earned Media
Develop brand reputation and generate buzz through media relations and thought leadership.

Intellectual Property
Make the most of your brand’s intellectual assets, or build a unique approach to IP from scratch.

OUR DNA

WE SPARK CONVERSATION
We love provoking discussion and inspiring new thinking. We’ll challenge the status quo and present you with ideas bigger than your imagination.

RADICALLY COLLABORATIVE
We bring our best talent to your brief, no matter what the creative challenge. We reject silos and the traditional approach to creativity.

FEARLESS EXECUTION
To invent new possibilities, change society and create culture our execution must be even bolder than the big idea.

EMBRACE DIFFERENCES
Work that truly creates culture can only be made by a team of people who operate in a modern and inclusive culture themselves.

How can we help?

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