Global brands come to us for our influential, effective creative work š
Baked is a British creative agency, working globally. Building brands through effective, impactful creativity.
We keep the gap between insight and action (actually making the creative) as small as possibleābecause thatās what makes the most influential and effective work.
To create great work we combine AI and technology in strategy, planning, insights and testing with human creativity and gut instinct to come up with incredible ideas.
We lean on this blend of technology and creative minds to make the best ads we possibly can.
Creative Strategy
Insights & research. Media planning & buying. Brand identity.
Advertising Campaign Development
Big ideas. Messaging. Design.
Content Production
Production. Live action video. Photography. 3D animation. Post-production.
FEARLESS
Most advertising is boring. It shoves products down peopleās throats. We make effective work that entertains peopleāand to do that means we, and our client partners, need to be comfortable taking risks.
Collaborative
The best work is always the result of close collaboration with our client partners. No egos hereāonly a healthy obsession with creating the best work possible.
Thought-provoking
The opposite of a good idea is another good idea. Itās in our DNA to poke, tease, pull, push, ruffle and occasionally squeeze to uncover hidden paths that lead to influential, impactful creative work.
ASPIRATIONAL
Consumers deserve better ads, client partners deserve better agenciesāand our industry needs to be better. We aspire to a position of creative leadership, and we aspire to elevate our client partners to be leaders in their categories.
Excellence
If we donāt hold ourselves to the highest standards, who else will? Weāve committed that every piece of work we create will be exceptional. Not from our subjective creative opinions, but from the influence it has on our client partner business results.