Under Armour challenged us to produce assets to introduce the HOVR™ Mega 2 CLONE, to be used in their FW21 Connected Running paid media campaign. The tone? Urban, gritty & authentic.
We combined product beauty shots, snappy editing and a powerful voiceover to promote the product launch. We showcased MapMyRun & Connected Running technology in a concise 15-second video summary for each gender. Alongside these, we created a longer 30-second piece, which will feature both genders, focused on the CLONE technology.
We translated technical information so it was easy to understand and highlighted the benefits to the consumer - a customised fit and optimised comfort. We drew attention to each of these areas through the use of Phantom Ultrahigh-Speed slow-motion shots of the shoe in action, mixed alongside running content and 3D shoe renders with graphical elements.