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Timberland - This is Our Outdoors
May 14, 2024
Strategy, Art Direction, Design, Production, Animation
Creative strategy, messaging and visual direction to build awareness and drive sales of Timberland's spring summer range.

The Challenge

Timberland asked us to devise a comprehensive creative strategy, messaging and visual direction to build awareness and drive sales of their spring summer THIS IS OUR OUTDOORS range.

Goals

To position the collection as the unequivocal choice for people navigating both urban streets and hiking trails. Increase sell-through of Timberland’s latest Motion 6 and Motion Scramble footwear collection across their global markets.

Concept

Recognising that the products are at their most authentic in natural settings, we knew we wanted to convey their everyday versatility. We conceived the idea of two distinct narratives, seamlessly merging the product’s journey within the city and its inherent adaptability in the wild. “This is Our Outdoors” became the red thread that connected everything together.

Approach

Our strategy was to feature the product as the hero throughout. Understanding the complex technical innovations behind the Motion Scramble and Motion 6 footwear collection was paramount, so we employed a mixed-media approach.

To highlight the intricacies of these innovations we used 3D motion design, intensifying the technical elements of the hero shoe to create a compelling visual narrative that accentuated the genuine benefits of durability and quality. This approach not only distinguished the collection, but also amplified its appeal through a dynamic and engaging creative approach.

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