Timberland - This is Our Outdoors* Under Armour - Armour Up* Berghaus - Freeflow* GO Sport International - Go Further* lululemon - Travel* Berghaus - Have A Field Day * Under Armour - Shadow Elite 2* O'Neill - Chill Seekers * GO Sport x adidas - Go Further* Berghaus - Nature Is Our Neighbourhood * adidas - Play Until They Can't Look Away* Coors Banquet - 150th Anniversary* Berghaus - Technical Lifestyle Spring 23* Haglöfs - L.I.M. Z|T* Under Armour - Own The Grind* O'Neill - First Name In The Water* Haglöfs - H DOWN* Timberland - Adventure Ready* Timberland - Chase The Light* GO Sport - Go Further: Running* Timberland - All For Nature, Nature For All* The North Face - Advanced Mountain Kit* ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* Haglöfs - L.I.M.* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* USC - SNKR Edit* ASICS - GT-Xpress* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* 5 Rings Coffee - In A Spin* New Balance - Fresh Foam* Haglöfs - Duality - Part 1* Under Armour - Anything But Chill* Five - Rio Ferdinand* Twelfthman - Kye Forte* Dolce and Gabbana - Sorrento*
Haglöfs - Mimic Graphene
May 2, 2021
Creative Strategy, 3D Product Scan, 3D Animation, Design, Video Production, Out Of Home
A new bar for synthetic insulation.⁠ Haglöfs lead the development of insulating materials and introduce new technologies every year.
Haglöfs challenged us to highlight a new chapter in their synthetic insulation story, demonstrating the brand as a leader within the outdoor performance category. We combined performance and innovation to show the use of groundbreaking technology never seen before within outdoor performance.
We created a pioneering conversation piece to highlight the never-before-seen performance of the Mimic Graphene product. We built the entire project in 3D, utilising a scan of the hero jacket. We used different animation elements to highlight the breathable, warm and light nature of the products ready for the Nordic mountains, using the glowing ball of Mimic Graphene to create a feed-stopping, engaging content piece.

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