Timberland - This is Our Outdoors* Under Armour - Armour Up* Berghaus - Freeflow* GO Sport International - Go Further* lululemon - Travel* Berghaus - Have A Field Day * Under Armour - Shadow Elite 2* O'Neill - Chill Seekers * GO Sport x adidas - Go Further* Berghaus - Nature Is Our Neighbourhood * adidas - Play Until They Can't Look Away* Coors Banquet - 150th Anniversary* Berghaus - Technical Lifestyle Spring 23* Haglöfs - L.I.M. Z|T* Under Armour - Own The Grind* O'Neill - First Name In The Water* Haglöfs - H DOWN* Timberland - Adventure Ready* Timberland - Chase The Light* GO Sport - Go Further: Running* Timberland - All For Nature, Nature For All* The North Face - Advanced Mountain Kit* ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* Haglöfs - L.I.M.* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* USC - SNKR Edit* ASICS - GT-Xpress* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* 5 Rings Coffee - In A Spin* New Balance - Fresh Foam* Haglöfs - Duality - Part 1* Under Armour - Anything But Chill* Five - Rio Ferdinand* Twelfthman - Kye Forte* Dolce and Gabbana - Sorrento*
The North Face - VECTIV™
Sep 6, 2021

Project Summary

The North Face partnered with us to produce creative assets that introduced their ‘venturer’ consumer to the benefits of the new VECTIV™ Futurelight trail running shoes. This content had the ultimate goal of educating consumers on the new technology, as well as leading them to conversion.

We were talking to the everyday trail runner - someone who runs often, enjoys adventure and is looking for comfort and protection over lightweight speed and performance.

Our Approach

After over a year of confinement, consumers were seeking the freedom of adventure more than ever before. The invigorating thrill of exploring nature. The rush of adrenaline we get from moving our bodies unbounded by four walls.

The content showcased the running and hiking adventures of two protagonists in different locations, positioning the VECTIV™ x Futurelight shoe as the common thread that ties them together - allowing them to adventure further than ever before. The two narratives highlighted the versatility of the product, enhanced with the inclusion of 3D environments, which focused on the waterproof Futurelight upper.

This is more than just a run. It’s not about the calories burned or the PB. It’s about the adventure; the money can’t buy experience that we need to find balance in our hectic lives, to escape and feel alive. Each timeline highlights the key technology and how the VECTIV™ shoes help power you further; further along the coast, higher up the mountain, deeper into the forest.

More Projects

Under Armour - Own The Grind

Timberland - This is Our Outdoors

GO Sport x adidas - Go Further

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