Timberland - This is Our Outdoors* Under Armour - Armour Up* Berghaus - Freeflow* GO Sport International - Go Further* lululemon - Travel* Berghaus - Have A Field Day * Under Armour - Shadow Elite 2* O'Neill - Chill Seekers * GO Sport x adidas - Go Further* Berghaus - Nature Is Our Neighbourhood * adidas - Play Until They Can't Look Away* Coors Banquet - 150th Anniversary* Berghaus - Technical Lifestyle Spring 23* Haglöfs - L.I.M. Z|T* Under Armour - Own The Grind* O'Neill - First Name In The Water* Haglöfs - H DOWN* Timberland - Adventure Ready* Timberland - Chase The Light* GO Sport - Go Further: Running* Timberland - All For Nature, Nature For All* The North Face - Advanced Mountain Kit* ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* Haglöfs - L.I.M.* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* USC - SNKR Edit* ASICS - GT-Xpress* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* 5 Rings Coffee - In A Spin* New Balance - Fresh Foam* Haglöfs - Duality - Part 1* Under Armour - Anything But Chill* Five - Rio Ferdinand* Twelfthman - Kye Forte* Dolce and Gabbana - Sorrento*
GO Sport International - Go Further
Mar 18, 2024
Strategy, Creative, Production, Live Action
A multi-category brand campaign across GO Sport’s international key markets, amplifying their consumer’s "Go Further" mentality.


Create a multi-category brand campaign across all of GO Sport’s key markets, amplifying their consumer’s “Go Further” mentality. 


Elevate GO Sport’s reputation as a multi sports specialist retailer. Immerse the consumer in a visceral experience that delves into the mindset and focus of athletes and the role the products GO Sport sell play in their daily lives.

What the client said

Kirsten Pugsley, Head of Marketing at GO Sport, said: “I am thrilled to launch our 2024 brand campaign for GO Sport, internationally. This marks a huge milestone in our journey so far, and encapsulates the importance of remaining true to our identity as a sports performance retailer.”

“The campaign brings together our key categories in running, training, team sports, rackets & swimming, and underpins our ethos of helping our everyday athletes to Go Further.”

“Baked have been an integral partner in bringing this ethos to life from idea, through to production, through to post-production.”


The essence of this campaign lies in highlighting the integral role that sports play in the daily lives of modern-day athletes, whatever they’re striving for. It serves as a vibrant celebration of versatility, illustrating that there is a sport for everyone. It captures the mood and essence of a thriving and diverse fitness culture.  

Our Approach

Filmed on multiple locations within Dubai and directed by our very own Callum Earnshaw, the narrative unfolds with a calm tempo, gradually building up to showcase the pace and exhilaration of sport – all while staying true to the powerful resonance of the “Go Further” mantra and tonality that have been pivotal since we first empowered the brand with this mentality. 

The campaign brought together GO Sport’s key categories: running, training, team sports, rackets & swimming, underpinning their ethos of helping everyday athletes to Go Further.

More Projects

Dolce and Gabbana - Sorrento

Berghaus - Nature Is Our Neighbourhood

The North Face - VECTIV™

How can we help?

By using this form you agree with the storage and handling of your data by this website.