Create a multi-category brand campaign across all of GO Sport’s key markets, amplifying their consumer’s “Go Further” mentality.
Elevate GO Sport’s reputation as a multi sports specialist retailer. Immerse the consumer in a visceral experience that delves into the mindset and focus of athletes and the role the products GO Sport sell play in their daily lives.
Kirsten Pugsley, Head of Marketing at GO Sport, said: “I am thrilled to launch our 2024 brand campaign for GO Sport, internationally. This marks a huge milestone in our journey so far, and encapsulates the importance of remaining true to our identity as a sports performance retailer.”
“The campaign brings together our key categories in running, training, team sports, rackets & swimming, and underpins our ethos of helping our everyday athletes to Go Further.”
“Baked have been an integral partner in bringing this ethos to life from idea, through to production, through to post-production.”
The essence of this campaign lies in highlighting the integral role that sports play in the daily lives of modern-day athletes, whatever they’re striving for. It serves as a vibrant celebration of versatility, illustrating that there is a sport for everyone. It captures the mood and essence of a thriving and diverse fitness culture.
Filmed on multiple locations within Dubai and directed by our very own Callum Earnshaw, the narrative unfolds with a calm tempo, gradually building up to showcase the pace and exhilaration of sport – all while staying true to the powerful resonance of the “Go Further” mantra and tonality that have been pivotal since we first empowered the brand with this mentality.
The campaign brought together GO Sport’s key categories: running, training, team sports, rackets & swimming, underpinning their ethos of helping everyday athletes to Go Further.
