Under Armour - Back Yourself* Haglöfs - L.I.M.* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* USC - SNKR Edit* ASICS - GT-Xpress* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* 5 Rings Coffee - In A Spin* New Balance - Fresh Foam* Haglöfs - Duality - Part 1* Under Armour - Anything But Chill* Five - Rio Ferdinand* Twelfthman - Kye Forte* Dolce and Gabbana - Sorrento*
Under Armour - Back Yourself
May 6, 2021
Live Action, Photography, Retail
A 'back to fitness' campaign to showcase Under Armour at JD Sports. Keeping it simple. Atypically raw, bright and focussed on the product fit, style and detail.

Back Yourself centres around people's goals, struggles & achievements in their fitness journey, whether that's at home or outdoors. We spoke to the young demographic who work on their fitness goals all year round, but with extra energy in January. We showcased their fitness journey through short, engaging videos with supporting still imagery.

Back Yourself centres around people's goals, struggles & achievements in their fitness journey, whether that's at home or outdoors. We spoke to the young demographic who work on their fitness goals all year round, but with extra energy in January. We showcased their fitness journey through short, engaging videos with supporting still imagery.

More Projects

The North Face - Retro Himalayan Parka

Haglöfs - Mimic Graphene

Dolce and Gabbana - Sorrento

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