The Challenge
In collaboration with Director Toby Jones and Lowkey Films, we managed the post-production process to deliver a captivating story that commemorated the 150-year history and cultural significance of Coors Banquet, one of the USA’s most beloved beers.
Our task involved creating long and short-form AV edits tailored for the US, Latin American, and French-Canadian markets.
Our Approach
Given the esteemed reputation of the brand, our approach focused on infusing the narrative with energy and authenticity. Following a pre-determined storyboard, we skilfully brought the art direction to life.
This required navigating complex layers and sub-demographics to achieve a harmonious blend of cultural elements. By incorporating layers of graphic design, we crafted a polaroid collage effect that paid homage to iconic country music stars, showcased the rich heritage of ranch workers, and seamlessly integrated modern culture. We were fortunate to have Coal Hauser, renowned for his portrayal of Rip Wheelers in Paramount’s award-winning series Yellowstone, as the narrator. His distinctive voice added an extra layer of depth to the storytelling.
Throughout the post-production process, we meticulously oversaw the graphic design, working closely with grading companies and overseeing the end-to-end editing process.