Timberland - This is Our Outdoors* Under Armour - Armour Up* Berghaus - Freeflow* GO Sport International - Go Further* lululemon - Travel* Berghaus - Have A Field Day * Under Armour - Shadow Elite 2* O'Neill - Chill Seekers * GO Sport x adidas - Go Further* Berghaus - Nature Is Our Neighbourhood * adidas - Play Until They Can't Look Away* Coors Banquet - 150th Anniversary* Berghaus - Technical Lifestyle Spring 23* Haglöfs - L.I.M. Z|T* Under Armour - Own The Grind* O'Neill - First Name In The Water* Haglöfs - H DOWN* Timberland - Adventure Ready* Timberland - Chase The Light* GO Sport - Go Further: Running* Timberland - All For Nature, Nature For All* The North Face - Advanced Mountain Kit* ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* Haglöfs - L.I.M.* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* USC - SNKR Edit* ASICS - GT-Xpress* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* 5 Rings Coffee - In A Spin* New Balance - Fresh Foam* Haglöfs - Duality - Part 1* Under Armour - Anything But Chill* Five - Rio Ferdinand* Twelfthman - Kye Forte* Dolce and Gabbana - Sorrento*
Coors Banquet - 150th Anniversary
Jul 11, 2023
Graphic Design, Post-Production
Post-production to deliver a captivating story, commemorating the 150-year history and cultural significance of Coors Banquet, one of the USA's most beloved beers.

The Challenge

In collaboration with Director Toby Jones and Lowkey Films, we managed the post-production process to deliver a captivating story that commemorated the 150-year history and cultural significance of Coors Banquet, one of the USA’s most beloved beers.

Our task involved creating long and short-form AV edits tailored for the US, Latin American, and French-Canadian markets.

Our Approach

Given the esteemed reputation of the brand, our approach focused on infusing the narrative with energy and authenticity. Following a pre-determined storyboard, we skilfully brought the art direction to life.

This required navigating complex layers and sub-demographics to achieve a harmonious blend of cultural elements. By incorporating layers of graphic design, we crafted a polaroid collage effect that paid homage to iconic country music stars, showcased the rich heritage of ranch workers, and seamlessly integrated modern culture. We were fortunate to have Coal Hauser, renowned for his portrayal of Rip Wheelers in Paramount’s award-winning series Yellowstone, as the narrator. His distinctive voice added an extra layer of depth to the storytelling.

Throughout the post-production process, we meticulously oversaw the graphic design, working closely with grading companies and overseeing the end-to-end editing process.

More Projects

Haglöfs - L.I.M.

Baked Stories - Luca Beradino

ASICS - Technology Films

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