In our ongoing collaboration with our friends at Berghaus, we embark on a new venture—leading the conceptualisation and execution of their latest autumn winter hike collection. Building upon past successes, we seamlessly blended creativity and strategy to create an immersive experience that resonated with outdoor enthusiasts and drove the sell-through of the collection.
Employing a mixed media strategy to craft a stylised look book, a diverse still media asset portfolio, and compelling mixed media paid social assets. Through these channels, we aimed to captivate the audience, inspiring them to embrace the transformative power of the right gear, irrespective of the weather conditions.
“Have a field day” was the heartbeat of our campaign - the belief that superior outdoor gear can redefine any outdoor adventure. Our approach is centred around authenticity, using the breathtaking backdrop of the historic Hundred Falls in the Brecon Beacons, Wales, to showcase the rugged beauty and versatility of the Berghaus hike collection.
The rugged terrain and cascading waters of Hundred Falls provided the perfect setting to highlight the freedom of movement and waterproofing capabilities of the collection. Every aspect of our campaign was rooted in authenticity, from the genuine challenges posed by the elements to featuring authentic hikers who embody the spirit of adventure.
Director Jordan Earnshaw brought a fresh and contemporary perspective, tapping into the essence of ‘feeling freedom’ that accompanies outdoor adventures with close friends. Through a film narrative, he encapsulates the sentiment of discovery, utilising an intimate voice recording from one hiker to another as the primary voiceover—a touchpoint that added depth and authenticity to the campaign.
Our campaign weaves a narrative that remains true to Berghaus’s DNA and rich heritage, solidifying the quality and reliability of their hike collection. By embracing the challenges of the elements and showcasing the genuine spirit of adventure, we not only elevate the brand but also establish a connection with our audience on a deeper level.