āWe donāt run to be the best - we run to feel something.ā
Behind every early alarm, every solo sprint, every rainy loop isnāt only performance, it’s emotion. We run to reconnect, to escape, to release, to belong. In a culture that glorifies speed and medals, Brooks taps into something deeper - the personal charge that gets us out the door. The rhythm, the mood, the shift. Not just how running looks, but how it feels.
Running ads are everywhere. But they rarely capture what it feels like to run. Brooks wanted to change that. They didnāt just want to show performance - they wanted to celebrate the full emotional spectrum of running. The joy, the solitude, the grit, the community. And they wanted work that could carry this message globally - across product stories, seasonal moments and brand-level comms.
We set out to create a cinematic running campaign powered by energy - physical, emotional and social. āLetās Run Thereā was our rallying cry. A platform that would let Brooks show up in every moment with a visceral, dynamic tone of voice and visuals to match. Our approach fused:
Energy-first storytelling: Each film was rooted in a distinct emotional energy - from āRise & Grindā motivation to āMe Timeā escapism and āInfectiousā crew vibes - making the running experience feel deeply personal and totally universal.
Documentary-meets-cinema direction: Steadicams, snorri rigs, slow motion and POVs gave each scene a tangible momentum. From suburban starts to trail peaks and rainy day sprints, the camera ran with the talent.
A unified world across all formats: Whether you saw the campaign on TikTok or eComm, the energy hit the same. We built a cohesive language in lighting, movement and tone - grounded in realism but bursting with life.
We treated every frame like a pulse. Our creative approach embraced imperfection, motion and emotion - focusing less on flawless form and more on the raw beauty of the run.
By building the campaign around diverse, relatable energies, we captured the multiplicity of running experiences - from solitary mental escapes to social surges of collective momentum.
The edit was layered and rhythmic, evoking the shifting intensities of a run. Still photography mirrored this energy - gritty, joyful, spontaneous.
Every element worked together to build a world that felt lived in, not lab-tested. A campaign that traded polish for pulse, and reimagined Brooks not just as a performance brand - but as the enabler of the run you actually want to go on.
By putting emotional energy at the heart of everything, āLetās Run Thereā gave Brooks a bold, coherent campaign platform - and a powerful invitation to runners of all kinds to show up, switch on and move forward.