Haglöfs — Duality
Innovative construction, exchangeable midsoles, versatility, robust outdoor performance. Duality is the next generation of outdoor footwear.
Haglöfs — Duality
Innovative construction, exchangeable midsoles, versatility, robust outdoor performance. Duality is the next generation of outdoor footwear..
Haglöfs — Duality
Innovative construction, exchangeable midsoles, versatility, robust outdoor performance. Duality is the next generation of outdoor footwear.
Haglöfs wanted to explain the unique functionality of their Duality shoe to both retail partners and consumers. We partnered with the brand to create two videos and multiple print, retail & digital assets from a 3D scan of the shoes.
Services
Creative Strategy
3D Product Scan
3D Animation
Design
Video Production
Services
Creative Strategy
3D Product Scan
3D Animation
Design
Video Production
Our Approach
We created high quality 3D scans of the shoes and midsoles. We referenced aspects of nature to highlight the difference between the midsoles - using moss for the softer midsole and rocks for the harder midsole. A focus on modular design allowed us to create multiple assets for print, retail and digital use. These assets highlighted the two different ways to wear the shoe, tying in to the 'Walk Both Ways' tagline.
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Baked Creative Limited is a company registered in England, company number 12099792.
Contact Us
Jobs
Privacy Policy
Cookie Policy
Modern Slavery Statement
Baked Creative Limited is a company registered in England, company number 12099792.