A British creative agency, working globally. Building brands through effective, impactful creativity.

    brands we bake with:

  • adidas
  • lululemon
  • Timberland
  • Under Armour
  • The North Face

    services:

  • Creative Strategy
  • Advertising Campaign Development
  • Content Production
  • Contact:
  • hello@bakedcreative.co

Featured Projects

Sep 10, 2024
Under Armour - Say Less
Showcasing Anthony Joshua’s mental resilience through the power of virtual production. With a focus on AJ’s ethos of "Say Less," the campaign highlighted the strength of action over words, delivering a visually dynamic narrative that emphasised the mental game behind physical training.
Aug 28, 2024
lululemon - Dedicate Yourself
Showcasing the versatility of lululemon's tennis collection, highlighting how it supports Leylah Fernandez's dedication both on and off the court. Through a blend of dynamic on-court action and relaxed off-court moments, the campaign emphasises performance, style, and the seamless transition between the two.
Jul 30, 2024
Berghaus - Trail Classics
Berghaus, the renowned outdoor brand, approached us with a challenge: to celebrate the best of Berghaus’ classic walking gear while highlighting the innovation and newness of their SS24 collection.
May 14, 2024
Timberland - This is Our Outdoors
Timberland asked us to devise a comprehensive creative strategy, messaging and visual direction to build awareness and drive sales of their spring summer THIS IS OUR OUTDOORS range.
Mar 27, 2024
Under Armour - Armour Up
Under Armour wanted to extend their global “Protect This House” campaign through their UK retail partner Sports Direct on social media, eCommerce and in-store activation. The primary objective was to grow product sales and consideration in the 16–25-year-old football consumer.
Under Armour - Say Less* lululemon - Dedicate Yourself* Berghaus - Trail Classics* Timberland - This is Our Outdoors* Under Armour - Armour Up* Berghaus - Freeflow* GO Sport International - Go Further* lululemon - Travel* Berghaus - Have A Field Day * Under Armour - Shadow Elite 2* O'Neill - Chill Seekers * GO Sport x adidas - Go Further* Berghaus - Nature Is Our Neighbourhood * adidas - Play Until They Can't Look Away* Coors Banquet - 150th Anniversary* Berghaus - Technical Lifestyle Spring 23* Haglöfs - L.I.M. Z|T* Under Armour - Own The Grind* O'Neill - First Name In The Water* Haglöfs - H DOWN* Timberland - Adventure Ready* Timberland - Chase The Light* GO Sport - Go Further: Running* Timberland - All For Nature, Nature For All* The North Face - Advanced Mountain Kit* ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* Haglöfs - Duality - Part 1*
Haglöfs - Duality - Part 2
May 1, 2021
Creative Strategy, 3D Product Scan, 3D Animation, Design, Video Production, Out Of Home
Innovative construction, exchangeable midsoles, versatility, robust outdoor performance. Duality is the next generation of outdoor footwear.
Haglöfs wanted to explain the unique functionality of their Duality shoe to both retail partners and consumers. We partnered with the brand to create two videos and multiple print, retail & digital assets from a 3D scan of the shoes.
We created high quality 3D scans of the shoes and midsoles. We referenced aspects of nature to highlight the difference between the midsoles - using moss for the softer midsole and rocks for the harder midsole. A focus on modular design allowed us to create multiple assets for print, retail and digital use. These assets highlighted the two different ways to wear the shoe, tying in to the ‘Walk Both Ways’ tagline.

More Projects

Under Armour - Shadow Elite 2

Under Armour - Back Yourself

Under Armour - Own The Grind

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