Haglöfs — Duality
Innovative construction, exchangeable midsoles, versatility, robust outdoor performance. Duality is the next generation of outdoor footwear.

Haglöfs — Duality
Innovative construction, exchangeable midsoles, versatility, robust outdoor performance. Duality is the next generation of outdoor footwear..

Haglöfs — Duality
Innovative construction, exchangeable midsoles, versatility, robust outdoor performance. Duality is the next generation of outdoor footwear.

baked-haglofs-duality-s-03
baked-haglofs-duality-1-s-02

Haglöfs wanted to explain the unique functionality of their Duality shoe to their retail partners. We partnered with the brand to create a video to sit alongside multiple print, retail & digital assets, all produced from a 3D scan of the shoes.

Haglöfs wanted to explain the unique functionality of their Duality shoe to their retail partners. We partnered with the brand to create a video to sit alongside multiple print, retail & digital assets, all produced from a 3D scan of the shoes.

Services
Creative Strategy
3D Product Scan
3D Animation
Design
Video Production

Services
Creative Strategy
3D Product Scan
3D Animation
Design
Video Production

Our Approach
We created high quality 3D scans of the shoes and midsoles. We referenced  aspects of nature to highlight the difference between the midsoles. A focus on modular design allowed us to create multiple assets for print, retail and digital use. These assets highlighted the two different ways to wear the shoe, tying in to the 'Walk Both Ways' tagline.

baked-haglofs-duality-l-02
baked-haglofs-duality-1-s-01

Contact Us           Privacy Policy           Cookie Policy           Modern Slavery Statement

Baked Creative Limited is a company registered in England, company number 12099792.

Contact Us           
Privacy Policy           
Cookie Policy         
Modern Slavery Statement

Baked Creative Limited is a company registered in England, company number 12099792.