A British creative agency, working globally. Building brands through effective, impactful creativity.

    brands we bake with:

  • adidas
  • lululemon
  • Timberland
  • Under Armour
  • The North Face

    services:

  • Creative Strategy
  • Advertising Campaign Development
  • Content Production
  • Contact:
  • hello@bakedcreative.co

Featured Projects

Sep 10, 2024
Under Armour - Say Less
Showcasing Anthony Joshua’s mental resilience through the power of virtual production. With a focus on AJ’s ethos of "Say Less," the campaign highlighted the strength of action over words, delivering a visually dynamic narrative that emphasised the mental game behind physical training.
Aug 28, 2024
lululemon - Dedicate Yourself
Showcasing the versatility of lululemon's tennis collection, highlighting how it supports Leylah Fernandez's dedication both on and off the court. Through a blend of dynamic on-court action and relaxed off-court moments, the campaign emphasises performance, style, and the seamless transition between the two.
Jul 30, 2024
Berghaus - Trail Classics
Berghaus, the renowned outdoor brand, approached us with a challenge: to celebrate the best of Berghaus’ classic walking gear while highlighting the innovation and newness of their SS24 collection.
May 14, 2024
Timberland - This is Our Outdoors
Timberland asked us to devise a comprehensive creative strategy, messaging and visual direction to build awareness and drive sales of their spring summer THIS IS OUR OUTDOORS range.
Mar 27, 2024
Under Armour - Armour Up
Under Armour wanted to extend their global “Protect This House” campaign through their UK retail partner Sports Direct on social media, eCommerce and in-store activation. The primary objective was to grow product sales and consideration in the 16–25-year-old football consumer.
Under Armour - Say Less* lululemon - Dedicate Yourself* Berghaus - Trail Classics* Timberland - This is Our Outdoors* Under Armour - Armour Up* Berghaus - Freeflow* GO Sport International - Go Further* lululemon - Travel* Berghaus - Have A Field Day * Under Armour - Shadow Elite 2* O'Neill - Chill Seekers * GO Sport x adidas - Go Further* Berghaus - Nature Is Our Neighbourhood * adidas - Play Until They Can't Look Away* Coors Banquet - 150th Anniversary* Berghaus - Technical Lifestyle Spring 23* Haglöfs - L.I.M. Z|T* Under Armour - Own The Grind* O'Neill - First Name In The Water* Haglöfs - H DOWN* Timberland - Adventure Ready* Timberland - Chase The Light* GO Sport - Go Further: Running* Timberland - All For Nature, Nature For All* The North Face - Advanced Mountain Kit* ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* Haglöfs - Duality - Part 1*
Haglöfs - Mimic Graphene
May 2, 2021
Creative Strategy, 3D Product Scan, 3D Animation, Design, Video Production, Out Of Home
A new bar for synthetic insulation.⁠ Haglöfs lead the development of insulating materials and introduce new technologies every year.
Haglöfs challenged us to highlight a new chapter in their synthetic insulation story, demonstrating the brand as a leader within the outdoor performance category. We combined performance and innovation to show the use of groundbreaking technology never seen before within outdoor performance.
We created a pioneering conversation piece to highlight the never-before-seen performance of the Mimic Graphene product. We built the entire project in 3D, utilising a scan of the hero jacket. We used different animation elements to highlight the breathable, warm and light nature of the products ready for the Nordic mountains, using the glowing ball of Mimic Graphene to create a feed-stopping, engaging content piece.

More Projects

ASICS - Technology Films

Timberland - This is Our Outdoors

GO Sport - Go Further: Running

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