Haglöfs — Mimic Graphene
A new bar for synthetic insulation.⁠ Haglöfs lead the development of insulating materials and introduce new technologies every year.

Haglöfs — Mimic Graphene
A new bar for synthetic insulation.⁠ Haglöfs lead the development of insulating materials and introduce new technologies every year.

Haglöfs — Mimic Graphene
A new bar for synthetic insulation.⁠ Haglöfs lead the development of insulating materials and introduce new technologies every year.

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Haglöfs challenged us to highlight a new chapter in their synthetic insulation story, demonstrating the brand as a leader within the outdoor performance category. We combined performance and innovation to show the use of groundbreaking technology never seen before within outdoor performance.

Services
Creative Strategy
3D Product Scan
3D Animation
Design
Video Production
Out Of Home

Services
Creative Strategy
3D Product Scan
3D Animation
Design
Video Production

Our Approach
We created a pioneering conversation piece to highlight the never-before-seen performance of the Mimic Graphene product. We built the entire project in 3D, utilising a scan of the hero jacket. We used different animation elements to highlight the breathable, warm and light nature of the products ready for the Nordic mountains, using the glowing ball of Mimic Graphene to create a feed-stopping, engaging content piece.

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Contact Us           Privacy Policy           Cookie Policy           Modern Slavery Statement

Baked Creative Limited is a company registered in England, company number 12099792.

Contact Us           
Privacy Policy           
Cookie Policy         
Modern Slavery Statement

Baked Creative Limited is a company registered in England, company number 12099792.