Under Armour — Back Yourself
A 'back to fitness' campaign to showcase Under Armour at JD Sports. Keeping it simple. Atypically raw, bright and focussed on the product fit, style and detail.

Under Armour — Back Yourself
A 'back to fitness' campaign to showcase Under Armour at JD Sports. Keeping it simple. Atypically raw, bright and focussed on the product fit, style and detail.

Under Armour — Back Yourself
A 'back to fitness' campaign to showcase Under Armour at JD Sports. Keeping it simple. Atypically raw, bright and focussed on the product fit, style and detail.

Under Armour — Back Yourself
A 'back to fitness' campaign to showcase Under Armour at JD Sports. Keeping it simple. Atypically raw, bright and focussed on the product fit, style and detail.

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Back Yourself centres around people's goals, struggles & achievements in their fitness journey, whether that's at home or outdoors. We spoke to the young demographic who work on their fitness goals all year round, but with extra energy in January. We showcased their fitness journey through short, engaging videos with supporting still imagery.

Services
Live Action

Retail
Photography

Services
Motion Graphics
Visual Effects
3D

Our Approach
We inspired the audience to work to improve and achieve their goals through simple, raw ‘one shot’ style videos that kept the viewer focussed on the product, the activity and the athlete. We supported these videos with an even more product-focussed execution. Capturing looping video of the product from each workout situation, we shot close-up static cutaway shots of product that we looped with campaign messaging, highlighting the product fit, style and detail.

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Baked Creative Limited is a company registered in England, company number 12099792.

Contact Us
Jobs           
Privacy Policy           
Cookie Policy         
Modern Slavery Statement

Baked Creative Limited is a company registered in England, company number 12099792.