Under Armour — Homegrown Champion
Capitalising on Trent Alexander-Arnold becoming a Premier League winner for the first time, this campaign defines him as an icon in his home city.

Under Armour —
Homegrown Champion

Capitalising on Trent Alexander-Arnold becoming a Premier League winner for the first time, this campaign defines him as an icon in his home city.

Under Armour —
Homegrown Champion
Capitalising on Trent Alexander-Arnold becoming a Premier League winner for the first time, this campaign defines him as an icon in his home city.

Under Armour — Homegrown Champion
Capitalising on Trent Alexander-Arnold becoming a Premier League winner for the first time, this campaign defines him as an icon in his home city.

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Keeping it simple. Losing the fluff. Keeping the product front and centre. This campaign aimed to make Trent look statuesque to showcase Under Armour in a way that would make JD Sports consumers believe in the brand. We defined an iconic silhouette for Trent Alexander-Arnold and combined this with a powerful campaign message, 'Homegrown Champion'.

Services
Creative Strategy
Live Action
Design
Advertising 
Production
Retail
Social Media
Out Of Home

Services
Creative Strategy
Live Action
Design
Advertising 
Production
Retail
Social Media
Out Of Home

Services
Creative Strategy
Live Action
Design
Advertising 
Production
Retail
Social Media
Out Of Home

Our Approach
Capturing content with Trent in various environments, we highlighted his character traits through single images. In-store, we used a variety of different pieces of powerful imagery in point of sale.

A campaign extension for social media, featuring 'The Kid', focuses on Trent’s journey as a homegrown talent - from growing up playing football on the streets to where he is now. Each scene is used to show the viewer a different attribute which the fan believes is crucial to the makeup of a Champion.

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Under Armour Homegrown Champion

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Baked Creative Limited is a company registered in England, company number 12099792.

Contact Us           
Privacy Policy           
Cookie Policy         
Modern Slavery Statement

Baked Creative Limited is a company registered in England, company number 12099792.