New Balance — Fresh Foam
The Fresh Foam is New Balance's premium expression of runner’s data, supreme comfort, and cutting-edge design.

New Balance —
Fresh Foam X
 
The Fresh Foam is New Balance's premium expression of runner’s data, supreme comfort, and cutting-edge design.

New Balance —
Fresh Foam

The Fresh Foam is New Balance's premium expression of runner’s data, supreme comfort, and cutting-edge design.

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Part of the Fresh Foam X collection, this running shoe features an updated Fresh Foam midsole that delivers enhanced softness and a more energetic rebound than its predecessor.  New Balance wanted to communicate the benefits of the shoe through one of their key retail partners.

Services
Motion Graphics
Visual Effects
3D

Services
Motion Graphics
Visual Effects
3D

Our Approach
Comfort, cushioning and lightweight flexibility were all at the forefront of our visual communication around the Fresh Foam X franchise. We modelled the shoe in 3D before placing it alongside elements which represented the key features of the product, including cushioned balls in the X shape.

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Credits


Briefing Agency — DINK
Brand — New Balance

Retailer — Sports Direct

 

 

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Baked Creative Limited is a company registered in England, company number 12099792.

Contact Us           
Privacy Policy           
Cookie Policy         
Modern Slavery Statement

Baked Creative Limited is a company registered in England, company number 12099792.