The North Face - Advanced Mountain Kit* ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* Haglöfs - L.I.M.* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* USC - SNKR Edit* ASICS - GT-Xpress* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* 5 Rings Coffee - In A Spin* New Balance - Fresh Foam* Haglöfs - Duality - Part 1* Under Armour - Anything But Chill* Five - Rio Ferdinand* Twelfthman - Kye Forte* Dolce and Gabbana - Sorrento*
ASICS - GT-Xpress
May 2, 2021
Live Action, Motion Graphics, 3D Animation, Visual Effects, Retail
Known for its high-mileage durability and exceptional value, the GT series is worn by runners all over the world.

Global sportswear brand ASICS wanted to communicate the superior guidance, comfort and freedom runners could experience in the GT-Xpress through one of their key retail partners. Our 3D & motion graphics team rose to the challenge.

Our 3D team produced a model of the product from a scan. Then, keeping the product front-and-centre at all times, they focussed on the core elements - the outsole, cushioning system and midsole - to communicate the structural integrity, comfortable ride and breathability offered by the ASICS GT-Xpress.

More Projects

5 Rings Coffee - In A Spin

Under Armour - Anything But Chill

USC - SNKR Edit

How can we help?

By using this form you agree with the storage and handling of your data by this website.