ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* Haglöfs - L.I.M.* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* USC - SNKR Edit* ASICS - GT-Xpress* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* 5 Rings Coffee - In A Spin* New Balance - Fresh Foam* Haglöfs - Duality - Part 1* Under Armour - Anything But Chill* Five - Rio Ferdinand* Twelfthman - Kye Forte* Dolce and Gabbana - Sorrento*
New Balance - Fresh Foam
Apr 30, 2021
Motion Graphics, Visual Effects, 3D
The Fresh Foam is New Balance's premium expression of runner’s data, supreme comfort, and cutting-edge design.

Part of the Fresh Foam X collection, this running shoe features an updated Fresh Foam midsole that delivers enhanced softness and a more energetic rebound than its predecessor.  New Balance wanted to communicate the benefits of the shoe through one of their key retail partners.

Comfort, cushioning and lightweight flexibility were all at the forefront of our visual communication around the Fresh Foam X franchise. We modelled the shoe in 3D before placing it alongside elements which represented the key features of the product, including cushioned balls in the X shape.

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