Under Armour wanted to utilise their brand ambassadors and a selection of influencers to elevate their autumn winter range within Sports Direct stores. Our live action team worked alongside the agency DINK to help produce a digital, retail & TV campaign.
Shooting a winter collection at the height of summer is always a challenge. To meet the requirements of the brief we shot the majority of the campaign at night with an extensive lighting setup. The agility of our experienced production team allowed us to quickly adapt digital content for TV advertising.