ASICS - Technology Films* Under Armour - HOVR™ MEGA 2 CLONE* The North Face - VECTIV™* Under Armour - Iso-Chill* Baked Stories - Luca Beradino* Under Armour - Back Yourself* Haglöfs - L.I.M.* The North Face - Retro Himalayan Parka* Under Armour - Homegrown Champion* USC - SNKR Edit* ASICS - GT-Xpress* Haglöfs - Mimic Graphene* Haglöfs - Duality - Part 2* 5 Rings Coffee - In A Spin* New Balance - Fresh Foam* Haglöfs - Duality - Part 1* Under Armour - Anything But Chill* Five - Rio Ferdinand* Twelfthman - Kye Forte* Dolce and Gabbana - Sorrento*
Five - Rio Ferdinand
Apr 27, 2021
Live Action, Design, Advertising
A UK fashion label, founded by Rio Ferdinand, inspired by a true love for sportswear, fitness and contemporary football culture.

With the creative strategy for the campaign already defined by the FIVE team, our live action team produced a campaign that answered the brief to capture a gritty, urban London football vibe.

As the client wanted a street football vibe, we made the production feel like the audience was a part of the action. To achieve this, we used a handheld setup which enabled us to capture the correct look and feel whilst working around shooting in multiple locations in one day.

More Projects

Haglöfs - Mimic Graphene

Haglöfs - L.I.M.

The North Face - VECTIV™

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