Five - Rio Ferdinand
Apr 27, 2021
Live Action, Design, Advertising
A UK fashion label, founded by Rio Ferdinand, inspired by a true love for sportswear, fitness and contemporary football culture.
With the creative strategy for the campaign already defined by the FIVE team, our live action team produced a campaign that answered the brief to capture a gritty, urban London football vibe.
As the client wanted a street football vibe, we made the production feel like the audience was a part of the action. To achieve this, we used a handheld setup which enabled us to capture the correct look and feel whilst working around shooting in multiple locations in one day.